When we look at a visual, our eyes and our brain work in parallel. The eyes take in new information, while the brain breaks it into small chunks. The eyes and the brain now work together to process their chunks to find meaning.
Think of it this way: Wanting to buy a new TV set, you drive to the nearest tech store and survey the store’s vast layout. Your brain processes what your eyes see. The brain recognizes it, and organize the information you. Check: TV-set department located.
Your eyes and your brain work in parallel to make meaning of what you are looking at. You keep looking with your eyes, while your brain keeps processing what it knows about the issue at hand. Finally, based on your previous knowledge and experiences you evaluate the information in front of you and make up your mind what to think about it.
Two types of memory are utilized for this process: Long-term Memory and Working Memory. Long-term memory is made up of one’s experiences and existing knowledge. Working Memory stores only the information at hand.
The Presenter’s Take-Away: When designing a Prezi presentation you want to work with your viewer’s Working Memory or frame of reference. This is not the time for reinventing the wheel or eschewing cultural norms. Learning and understanding comes easier when it builds on or connects to what your viewer knows and understands already. So take your viewer by the hand and make life easier for both of you by building your presentation on information that your viewer knows or understands already.
This will assist you in guiding the attention of your audience or viewers and it will help them to process, digest, and retain the information you want to share with them.